Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
For Bodcraft’s 2022 activewear line, we ditched the studio and headed straight into the raw beauty of Colorado Springs’ iconic Garden of the Gods. Against the backdrop of towering sandstone spires, the new collection—designed for modern athletes—took on a bold, elemental energy. My role involved scouting dramatic vantage points, choreographing athlete movements, and framing the gear in sync with nature’s grandeur, reinforcing Bodcraft’s mission to “Give Your All.”
Epic Location, Elevated Apparel
This wasn’t just a content shoot; it was a visual extension of Bodcraft’s brand voice. From tone to texture, I aimed to show what it means to be a Craftlete — someone who gives their all, in every environment. These visuals helped solidify a look that feels grounded, elevated, and true to their mission.
Adding to the Bodcraft Narrative
The shoot wasn’t staged — it was lived. Every shot came from real movement, real effort, and real athletes pushing through a rugged environment. The apparel held up, looked clean, and moved like it belonged there. My goal was to let the visuals speak for themselves: this gear isn’t just for show — it’s for those who go all in.
